Blink speed dating gladwell

A few months later that portfolio had not only beaten the market soundly, it had performed better than ones constructed by money managers.

Instead of assessing market fundamentals and dividend yields and economic trends, as the experts did, the psychologists took a shortcut—what in their language is known as a “heuristic”—that relied solely on name recognition.

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(296 pages) “Thin-Slicing,” being “Fast and Frugal,” refers to the “ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience.” (23) In this opening chapter, Gladwell illustrates how this kind of “snap decision” making happens in the Antiquities Market, Speed Dating, friendships, malpractice suits against doctors, and Hollywood.

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However, his book investigates the opposite phenomenon, examining high-achievers and what makes them exceptional.And because the researchers “put our money where our heuristic was” they ended up with both a wad of cash and a hypothesis to test further: that knowing less can be knowing more; that decisions derived hastily are more efficient and accurate than decisions based on exhaustive research when—or as long as—the decision-maker uses the appropriate shortcut to limit incoming information.In 1999, not long after their stock market triumph, Gigerenzer and his associates published a book called Simple Heuristics That Make Us Smart.In it, they not only made the case that we all rely on mental short-cuts whether we’re conscious of doing so or not, but that we’d be better off if we employed them more deliberately.“In our program, we see heuristics as the way the human mind can take advantage of the structure of information …to arrive at reasonable decisions,” they wrote.

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